YLAI Fellow 2025 Hi, I'm
Kevin Soto
Senior UX/UI & Full Stack Designer
I build user-centered digital products combining research, full-stack development and AI orchestration.
Senior UX/UI and Full Stack Designer with 8+ years in banking, insurance and public services. I research, decide and build, and since 2025 I orchestrate AI in my workflow to attack the research bottleneck.
Research.
In-depth interviews, contextual inquiry and usability testing to decide with evidence.
Strategy.
Journey maps, co-creation workshops, initiative prioritization and stakeholder alignment.
Product Design.
Information architecture, flows and high-fidelity prototypes ready for development.
Design Systems.
Component libraries, tokens and documentation to scale design across teams.
Development.
Frontend in React, Next.js and Astro, with FastAPI backends and Docker deployment.
Artificial Intelligence.
Model orchestration, RAG with embeddings and automation of research synthesis.
Design & Research
Dovetail
Maze Development
Artificial Intelligence
Whisper Methodologies
My journey in UX/UI design
Solera
CURRENTClient: BBVA · SUNAT
Senior UX Research Designer
Leading UX research and design for banking (BBVA) and digital public services (SUNAT — VAT payment), integrating research, product design and AI orchestration, moving from transactional to user-centered approaches.
Indra
Client: Banco de la Nación
User Experience Designer
Research reports, transformation workshops, pain point maps and conceptual prototypes.
Verisure
User Experience Coordinator
Responsible for Institutional Web, Landing Pages, Lead Generation, Wireframes, Prototyping, HTML and Drupal.
Talent2Win
Lead UI Designer
Design System creation for ATS application, Wireframes, Prototyping and A/B Testing.
MDP Consulting
Client: Inteligo Bank
Lead UX/UI Designer / Frontend
Design System, Atomic Design, Kanban, Figma, HTML5/CSS3/Javascript, Responsive Design.
Experience in banking, fintech, insurance, telecommunications and startups
Featured UX Research and UI Design projects
International awards and hackathons won
Awards & Hackathons
NASA Space Apps Challenge 2023
2023Best Mission Concept
Space Odyssey - ASTROGENESIS
+57,000 participants from 152 countries. Invitation to NASA Goddard Space Flight Center.
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YLAI Fellowship 2025
2025U.S. Department of State
UX Educational
Fellowship for entrepreneurial leaders for contributions to +74,000 designer community.
RIMAC Hackathon 2025
2025Reto Bienestar
RIMAC Contigo
Digital accompaniment for chronic patients with AI.
IBM TechXchange 2024
2024Mandalay Bay, Las Vegas
Mentorifly
AI-powered mentorship platform. Invitation to Las Vegas.
RIMAC Hackathon 2024
2024Reto Digital
Camirfly
Interactive AI platform for insurance.
BBVA Hackathon 2022
2022Reto Metaverso
Los Inmersionistas
Banking experiences in the metaverse.
Education
Currently Studying (2026)
Bachelor of Computer Science
Continental Florida University
Miami, USA
In progressDesign Degree
CIBERTEC
Peru
In progressComputer Science
Universidad Continental
Peru
In progressCompleted Studies
Professional UX/UI Designer
Top 10% in classIxDF - The Interaction Design Foundation · 2020 - 2021
Design Thinking, User Experience, Mobile UX, Human-Computer Interaction, Web Design for Usability
UX & UI Designer - Specialization
Toulouse Lautrec · 2019
User-centered methodologies and frameworks
Advertising Graphic Design
Top ThirdCIBERTEC · 2012 - 2016
Graphic design, marketing and visual communication
Professional Technical English II
University of Cambridge · 2013 - 2015
High-level theoretical and practical English
Certifications
+11 certifications from recognized institutions
Google UX Design Professional Certificate
2021Complete 7-course program covering the entire UX design process, from research to prototyping and testing.
Professional UX/UI Designer
2020Interaction Design Foundation
Professional certification validating advanced competencies in user experience and interface design.
User Experience: The Beginner's Guide
2020Interaction Design Foundation
UX fundamentals including usability, information architecture and user-centered design.
How To Create Intuitive Products by Imitating Physicality
2020Interaction Design Foundation
Intuitive design principles based on affordances and physical world metaphors.
Design Thinking: The Ultimate Guide
2019Interaction Design Foundation
Human-centered innovation methodology for solving complex problems creatively.
Mobile User Experience Design
2019Interaction Design Foundation
Mobile experience design considering context, gestures and device limitations.
UX/UI Design
2019Toulouse Lautrec
Intensive UI/UX design program with practical approach.
Scrum Fundamentals Certified (SFC)
2018SCRUMstudy
Scrum framework fundamentals for agile project management and multidisciplinary teamwork.
Inbound Marketing Certification
2018HubSpot Academy
Attraction marketing strategies, lead generation and prospect nurturing.
SEO Fundamentals
2018SEMrush
Search engine optimization, keyword research and web positioning strategies.
Diseño de Identidad Visual en Proyectos Gráficos
2016CIBERTEC
Visual identity systems creation, branding and graphic applications for brands.
Companies and brands I have worked with
40+ clients, among them BBVA·Interbank·Banco de la Nación·Inteligo Bank·Caja Arequipa·RIMAC Seguros·Verisure·Claro·NASA·IBM·Ministerio de Vivienda·SENCICO·UNI·Colegio de Ingenieros·Parque de las Leyendas·Talent2Win·MDP Consulting·SAPIA·HITSS·AVANC3·Micky News·LIQUID·Jurista Editores·Growth Corporation·SURA·Clínica Jesús del Norte
Media appearances and press coverage
Article Featured Global Winners 2023 - Best Mission Concept Award
Official NASA recognition for Space Odyssey project by team ASTROGENESIS. Selected from +5,500 teams across 152 countries.
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Article Featured 10 Global Winners — Best Mission Concept: ASTROGENESIS
Official NASA source listing ASTROGENESIS as winner of the 2023 Best Mission Concept Award.
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Article Featured Space tourism: the Peruvian team that won and presented at NASA
Peru's leading newspaper covers Astrogenesis' Space Odyssey Planner, featuring statements from Kevin Soto.
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Article Featured NASA recognizes Peruvian talent: a space-tourism agency is born
Infobae names Kevin Alexander Soto Burgos as leader of the NASA Space Apps Challenge winning team.
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Article Featured Peruvian builds an online UX designer community and wins a YLAI scholarship
Peru's state news agency profiles Kevin Soto as a YLAI Fellow and founder of a UX design community.
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TV Featured Interview on Conexión - RPP News
Interview about ASTROGENESIS team recognition as the only Spanish-speaking winning team at NASA Space Apps Challenge 2023.
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TV Featured Interview on Más Conectados - TVPerú
Interview as ASTROGENESIS team member, winners of NASA Space Apps Challenge 2023.
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TV Featured Interview on Escuela Abierta - Exitosa TV
Interview with Jose Huambachano, ASTROGENESIS team members, about the NASA Space Apps Challenge victory.
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Article Space tourism: the Peruvian project that won NASA's global challenge
National daily quoting Kevin Soto as leader of the Astrogenesis team.
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Article Cibertec students win NASA's global competition
Institutional article naming Kevin Soto as leader of the Astrogenesis team.
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Article Featured UP graduate, together with her ASTROGENESIS team, is Global Winner of NASA hackathon
Young Peruvians took first place in the Best Mission Concept Award category at NASA Space Apps Challenge 2023, the world's largest hackathon with +57,000 participants.
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Article Team ASTROGENESIS Profile
Official team page on NASA Space Apps Challenge platform with Space Odyssey project details.
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Article 2023 NASA International Space Apps Challenge Announces 10 Global Winners
International coverage of global winners announcement, including Peruvian team ASTROGENESIS.
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Article Community of +74,000 UX/UI designers
Founder of the largest Spanish-speaking design educational community, with presence across multiple platforms.
Broadcast media
TV NASA Space Apps Media Coverage
Multiple TV and digital media appearances in Peru after team ASTROGENESIS victory at NASA Space Apps Challenge 2023.
Broadcast mediaContact
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